Yesterday (2nd December) was Cyber Monday. This is not a reference to the date Terminators will triumph over humanity, Google publishes the world’s entire search history online or NSA sends everyone a party bag, but the biggest online shopping day of the year. It’s nearly Christmas, the November pay has arrived, and the American nation has collectively digested enough turkey to reach their keyboards. It was also the date Amazon released the news they were trialling unmanned drones to deliver parcels direct to your door. You can expect this 30-minute Prime Air service within 5 years, once the FAA have sorted out the necessary red tape complications. Now, it may not be April 1st, but I do have a healthy year-round cynicism. The video has already had over 6.5 million views, every major news organization has reported the story and the BBC coverage alone has generated over 1,000 comments. Apparently, my suspicions that the timing of the news-grabbing press release was not a coincidence are shared by beloved British bookshop Waterstones, who today announced the introduction of their Ornithological Waterstones Landing Service, or OWLS. According to their blog, “O.W.L.S. consists of a fleet of specially trained owls that, either working … Continue reading →
Just a quickie today: when you set up your business’ Facebook page, you’ll see a section called ‘Short description’. This is the tagline that shows up just under your photo and business description. Once you’ve typed in a short description, be sure to add your website link to this box. (No need for the https:// part). Why do this? I’ve added my website to the ‘website’ box already? Because when someone looks at your Facebook page, you want them to be able to find your website without searching for it. The ‘Short description’ section is always visible on the front page and your web address will automatically turn into a link, allowing people to click through to your website without having to go looking for it.
Twitter is one of the biggest and well-known social networks, but is it right for you and your business? If you already have a Facebook page, you might want to know about the benefits of Twitter for your business, and whether it is worth the time investment for you. The advantages of Twitter Twitter is a fast-moving site where people throw out ideas, and share links and images. It is great for finding out about things you have a specific interest in: many people follow news sites, blogs, ezines and other sources of information. This can be a good place to learn what is going on in a particular field or follow the progress of an event such as a conference or news story. Twitter users include #hashtags in their posts to refer to a subject. By clicking on the hashtag you will be shown the results of all the people using that hashtag. You can then follow a live feed to see moment-by-moment coverage by anyone involved. People also ask or answer questions using hashtags. This is particularly helpful if you want to follow something and get everyone’s opinions or links, such as a local festival or celebration day. … Continue reading →
You might have set up your Facebook account back when your business was so small you didn’t think it was worth setting up a separate business account. You just added people as friends and it grew from there. What is the difference? With a personal account you have to approve people as friends. Anyone can follow a business page. With business pages everything is open, so even people who aren’t following you can see information you have posted. Friendships on personal pages are mutual: you can both see what each other are saying. Business accounts are one-sided: if you follow them they don’t have to follow you back. You get a whole range of statistics on a business page – you can see how many people each post has reached and what interaction it has had. You can also pay to boost posts or promote your page to find new audiences. You can get stats and see how your page is performing on a business page. You can boost posts and advertise your business page, which you might want to do if you would like to target a specific new audience. As a business, what are the advantages of … Continue reading →
Pinterest is an image-sharing community, so if you have a visual business, something where you have lots of images of products, you can use Pinterest to find new audiences. If you have a service (such as accounting, training or consultancy) you might find it harder to showcase your own work, although you can still draw attention to your business by building a community around your area of expertise. What is Pinterest, exactly? Think of it as a massive online scrapbook, where users share and ‘like’ pictures. Users upload their own images (their ‘pins’) or else ‘pin’ them from websites – you can download a button for your browser to make it easy to pin images you come across, and many savvy websites have now built in their own ‘pinning’ buttons to make it easy to share pictures of their products. Once you have set up your page, you can choose names or themes for your ‘pinboards’. You can have as many pinboards as you like, but it can be best to start with a few and build up from there. You can choose any theme you like for your boards, from ‘Cat cakes’ to ‘Inspiration’, and ‘Ceiling fans’ to ‘Blue … Continue reading →
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